J Fold
For SS08 New York based brand J-Fold continues to revivify the world of men’s accessories. New developments focus on subtle design adjustments and the introduction of a fruit-cocktail of bold new tones. Existing favourites such as the Jetstream and Super Sonic have undergone some restrained redevelopments: the Jetstream, for example, now benefits from a smattering of J-Fold’s unique micro-perf texturing.
The delicacy of these design shifts are balanced by SS08’s bold new colour-ways. Banana yellow, royal blue, tangerine, and watermelon add a fruity-bright perspective as men’s accessories get a vibrant colour-saturated make-over.
As ever J-Fold’s collection is broad and comprehensive. Laptop cases, messenger bags, card-holders, wallets, and passport carriers are all graphic-intensive and produced from premium quality grain leather. Stars such as Snoop Dogg and Justin Timberlake are already fans of the J-Fold sport-wallet, each one of which comes in a sleek metal case.
On a side note: you may have noticed that Hiro, the star of hit sci-fi show Heroes, sports a rather dashing J-Fold messenger bag. It is the simple addition of J-Fold’s graphic messenger that transforms unlikely protagonist Hiro from geek to chic. You’ll be pleased to hear that the strikingly striped messenger is being continued for SS08.
For more information please contact Tim at Subranded on
020 7377 1002 or e-mail tim@subranded.com
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