One Green Elephant

One Green Elephant is a new and exciting Japanese brand that is taking the fashion world by storm, and has been a major hit at Bread & Butter for two seasons now. One Green Elephant takes its inspiration from the big modern Asian metropolis – Tokyo, Seoul and Shanghai. Their SS08 collection consists primarily of men and women’s denim available in cuts, washes and styles to suit all tastes – boot cut, skinny, boyfriend, high waisted and straight leg. The label also provides a range of tops, accessories and more formal outfitting (smart high waisted ladies trousers).

Although the brand only launched in Europe as recently as 2005, it has had years of manufacturing experience for fashion high street retailers such as Zara and River Island. One Green Elephant are experts in creating fashion that customers love and retailers want. The brand’s contemporary outlook is reflected in their fits and washes as well as the refined technological processes used to achieve their desirable finishes. One Green Elephant specialise in the advanced manufacturing technique of “baked” denim. They are market pioneers in this field and have the expertise to provide customers with denim treatments that can be washed up to 20 times before the jeans assume their own complimentary naturally worn style.

The brand is also quick in picking up on the latest trends and producing them with incredibly short lead times. One Green Elephant is an innovative high-quality premium fashion brand, yet affordable at high street prices. Prices start from £58. Available Nationwide Tel 020 7377 1002.