Pour

From the beginning, P O U R was set out to be a collection of classic favourites, items one likes to wear year after year.

The garments, based on simple wardrobe must-haves, are timeless classics, e.g. hand torn chinos, slim leatherjackets, army knits, trenchcoats and oversize shirts, but always with a somewhat bolder cut and attitude. If you look closer there are intricate details, quite often hidden.

Still based in the Swedish textile soil  – and with more than 130 stores throughout the world carrying the brand.

The philosophy of all 15 collections so far has always been the same: that of romantic outsiders, strong personalities who followed their conviction no matter what. Think Patti Smith, Tom Waits, Jackson Pollock.

AW08 pieces Timeless classics still form the basis, but blackness and various twists are added on. Linen, leather, satin, voile and mesh. Loads of black of course, but also touches of verdigris greens, dirty pinks, whites and greys – colours that reinforce the overall black impression.